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Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009383325
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Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
De Bruyn, Arnaud; Liechty, John C.; Huizingh, Eelko; … - In: MSI reports : working paper series (2005) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10002830931
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Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
Bruyn, Arnaud De; Liechty, John C.; Huizingh, Eelko K. R. E. - In: MSI reports : working paper series (2005) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10009893430
Cover Image
Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Lilien, Gary L.; Roberts, John; Shankar, Venkatesh - In: MSI reports : working paper series (2011) 1, pp. 43-103
Persistent link: https://www.econbiz.de/10009893571