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The relevance of rigor : Report No. 03-105
Lehmann, Donald R. - In: MSI reports : working paper series (2003) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10001824696
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The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob; Lehmann, Donald R.; Shidlovski, Daniella - In: MSI reports : working paper series (2006) 4, pp. 67-84
Persistent link: https://www.econbiz.de/10003420471
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Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 2, pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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The role of menu organization in food choice
Parker, Jeffrey R.; Lehmann, Donald R. - In: MSI reports : working paper series (2011) 4, pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
Cover Image
The relevance of rigor : Report No. 03-105
Lehmann, Donald R. - In: MSI reports : working paper series (2003) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10009893379
Cover Image
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald; Lee, … - In: MSI reports : working paper series (2010) 2, pp. 3-45
Persistent link: https://www.econbiz.de/10009893556
Cover Image
The role of expert versus social opinion leaders in new product adoption ; report No. 06-124
Goldenberg, Jacob; Lehmann, Donald R.; Shidlovski, Daniella - In: MSI reports : working paper series (2006) 4, pp. 67-84
Persistent link: https://www.econbiz.de/10009893475
Cover Image
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009893566
Cover Image
The role of menu organization in food choice
Parker, Jeffrey R.; Lehmann, Donald R. - In: MSI reports : working paper series (2011) 4, pp. 143-187
Persistent link: https://www.econbiz.de/10010005588