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Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10003340362
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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2005) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10003201679
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How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2005) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10009893444
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Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10009893458
Cover Image
The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10009893493
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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10009893514
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Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie - In: MSI reports : working paper series (2009) 3, pp. 125-147
Persistent link: https://www.econbiz.de/10003950217
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Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie - In: MSI reports : working paper series (2009) 3, pp. 125-147
Persistent link: https://www.econbiz.de/10009893536
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745