Valuing branded businesses
Year of publication: |
2008
|
---|---|
Authors: | Mizik, Natalie ; Jacobson, Robert |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 3, p. 91-113
|
Subject: | Markenimage | Brand image | Börsenkurs | Share price | Performance-Messung | Performance measurement | Unternehmenswert | Firm value | Zeitreihenanalyse | Time series analysis | 2000-2006 |
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