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Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10003340362
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Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10003793939
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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2005) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10003201679
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How brand attributes drive financial performance : Report No. 05-111
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2005) 3, pp. 21-39
Persistent link: https://www.econbiz.de/10009893444
Cover Image
Myopic marketing management : the phenomenon and its long-term impact on firm value ; Report No. 06-100
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2006) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10009893458
Cover Image
The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10009893493
Cover Image
Valuing branded businesses
Mizik, Natalie; Jacobson, Robert - In: MSI reports : working paper series (2008) 3, pp. 91-113
Persistent link: https://www.econbiz.de/10009893514