Narrow search
Showing 1 - 4 of 4
Cover Image
Marketing effectiveness in the music download industry
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen H. - In: MSI reports : working paper series (2010) 3, pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
Cover Image
Marketing effectiveness in the music download industry
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen H. - In: MSI reports : working paper series (2010) 3, pp. 145-182
Persistent link: https://www.econbiz.de/10009893559
Cover Image
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Cover Image
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10009893509