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THE SElKATSUSHA AND THE FIGHT...
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Consumer behaviour
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MSI reports : working paper series
Betriebs-Berater : BB
2,404
Journal of business research : JBR
1,987
Journal of retailing and consumer services
1,957
International journal of hospitality management
787
International journal of consumer studies
762
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
540
Working paper / National Bureau of Economic Research, Inc.
462
Recht der internationalen Wirtschaft : RIW ; Betriebs-Berater international
460
NBER Working Paper
399
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
387
SpringerLink / Bücher
383
The journal of brand management : an international journal
356
European journal of marketing : EJM
353
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Journal of retailing
326
Journal of international consumer marketing
321
Journal of marketing
321
Journal of travel and tourism marketing
320
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
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1
Customer relationship management in virtual communities
Porter, Constanze Elise
;
Donthu, Naveen
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
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2
Superstars and underdogs : an examination of the long-tail phenomenon in video sales
Elberse, Anita
;
Oberholzer-Gee, Felix
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 49-72
Persistent link: https://www.econbiz.de/10003641113
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3
The determinants and outcomes of internet banking adoption
Hitt, Lorin M.
;
Xue, Mei
;
Chen, Pei-yu
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 99-122
Persistent link: https://www.econbiz.de/10003641130
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4
Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
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5
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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6
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10003346489
Saved in:
7
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
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8
First impressions : status signaling using brand prominence
Dréze, Xavier
;
Han, Young Jee
;
Nunes, Joseph C.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
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9
Measuring interpersonal influence in online conversations
Dwyer, Paul
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 41-62
Persistent link: https://www.econbiz.de/10003885333
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10
Price skimming's unintended consequences
Gebhardt, Gary F.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10003885334
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