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Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver; Lim, Steve C.; Lusch, Robert F. - In: MSI reports : working paper series (2008) 3, pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
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Marketing's responsibility for the value of the enterprise
Lusch, Robert F.; Webster, Frederick E. - In: MSI reports : working paper series (2010) 3, pp. 97-144
Persistent link: https://www.econbiz.de/10008841377
Cover Image
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver; Lim, Steve C.; Lusch, Robert F. - In: MSI reports : working paper series (2008) 3, pp. 73-90
Persistent link: https://www.econbiz.de/10009893515
Cover Image
Marketing's responsibility for the value of the enterprise
Lusch, Robert F.; Webster, Frederick E. - In: MSI reports : working paper series (2010) 3, pp. 97-144
Persistent link: https://www.econbiz.de/10009893560