Marketing's responsibility for the value of the enterprise
Year of publication: |
2010
|
---|---|
Authors: | Lusch, Robert F. ; Webster, Frederick E. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 3, p. 97-144
|
Subject: | Marketing | Unternehmenswert | Firm value |
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