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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: MSI reports : working paper series (2008) 1, pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
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Order in product customization decisions
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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Wisdom : the pinnacle of human virtues and a central foundation for macromarketing
Mick, David Glen; Bateman, Thomas S.; Lutz, Richard J. - In: MSI reports : working paper series (2008) 2, pp. 93-118
Persistent link: https://www.econbiz.de/10003779749
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Online user comments versus professional reviews : differential influences on pre-release movie evaluation
Chakravarty, Anindita; Liu, Yong; Mazumdar, Tridib - In: MSI reports : working paper series (2008) 1, pp. 115-137
Persistent link: https://www.econbiz.de/10003727341
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First impressions : status signaling using brand prominence
Dréze, Xavier; Han, Young Jee; Nunes, Joseph C. - In: MSI reports : working paper series (2009) 2, pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
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Fishing for compliments and complaints : the influence of solicited customer feedback and company acknowledgment on customer attitudes and intentions
Bone, Sterling A.; Lemon, Katherine N.; Liljenquist, … - In: MSI reports : working paper series (2009) 3, pp. 51-75
Persistent link: https://www.econbiz.de/10003950188
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10008992248
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The role of menu organization in food choice
Parker, Jeffrey R.; Lehmann, Donald R. - In: MSI reports : working paper series (2011) 4, pp. 143-187
Persistent link: https://www.econbiz.de/10009559367
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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142
Persistent link: https://www.econbiz.de/10009559369