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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10003793932
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Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: MSI reports : working paper series (2009) 3, pp. 77-101
Persistent link: https://www.econbiz.de/10003950211
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Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
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Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: MSI reports : working paper series (2005) 4, pp. 93-115
Persistent link: https://www.econbiz.de/10003294232
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
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Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar; Kumar, V. - In: MSI reports : working paper series (2003) 3, pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
Cover Image
Selecting valuable customers using a customer lifetime value framework : Report No. 05-121
Venkatesan, Rajkumar; Kumar, V.; Bohling, Timothy - In: MSI reports : working paper series (2005) 4, pp. 93-115
Persistent link: https://www.econbiz.de/10009893447
Cover Image
Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10009893484
Cover Image
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10009893516
Cover Image
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: MSI reports : working paper series (2009) 3, pp. 77-101
Persistent link: https://www.econbiz.de/10009893538