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Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
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2
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10009893559
Saved in:
3
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Saved in:
4
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina
;
Mizik, Natalie
;
Bucklin, Randolph E.
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 63-92
Persistent link: https://www.econbiz.de/10009893509
Saved in:
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