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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Voelckner, Franziska; Sattler, Henrik - In: MSI reports : working paper series (2009) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
Cover Image
How important are brands? : a cross-category, cross-country study
Fischer, Marc; Voelckner, Franziska; Sattler, Henrik - In: MSI reports : working paper series (2009) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10009893528