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Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.; Tellis, Gerard J. - In: MSI reports : working paper series (2003) 4, pp. 23-39
Persistent link: https://www.econbiz.de/10002090479
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Customer perceptions of product quality : a longitudinal study ; Report No. 05-120
Mitra, Debanjan; Golder, Peter N. - In: MSI reports : working paper series (2005) 4, pp. 71-92
Persistent link: https://www.econbiz.de/10003294222
Cover Image
Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Golder, Peter N.; Tellis, Gerard J. - In: MSI reports : working paper series (2003) 4, pp. 23-39
Persistent link: https://www.econbiz.de/10009893404
Cover Image
Customer perceptions of product quality : a longitudinal study ; Report No. 05-120
Mitra, Debanjan; Golder, Peter N. - In: MSI reports : working paper series (2005) 4, pp. 71-92
Persistent link: https://www.econbiz.de/10009893448