Cascades, diffusion, and turning points in the product life cycle : Report No. 03-120
Peter N. Golder and Gerard J. Tellis
| Year of publication: |
2003
|
|---|---|
| Authors: | Golder, Peter N. ; Tellis, Gerard J. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2003, 4, p. 23-39
|
| Subject: | Produktlebenszyklus | Product life cycle | Theorie | Theory | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 38 - 39 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002090479