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The notion of corporate leanness as the basis for added benefit to customers
Lancaster, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10000625744
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey - 1998
Persistent link: https://www.econbiz.de/10000659243
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The notion of corporate leanness as the basis for added benefit to customers
Lancaster, Geoffrey - 1997
Persistent link: https://www.econbiz.de/10000960422
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An investigation into the process of strategic marketing planning in SMEs and its attendant problems
Lancaster, Geoffrey - 1998
Persistent link: https://www.econbiz.de/10000983872
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Towards a new methodology for strategic marketing planning in SMEs
Lancaster, Geoffrey - 1998
Persistent link: https://www.econbiz.de/10000989070