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Brand counter‐extensions for fight‐back and appeal strategies
Chang, Kuei‐Feng; Yang, Hao‐Wei - In: Management Decision 51 (2013) 4, pp. 839-853
Purpose – Faced with the aggressive and invasive behavior of a competitor, it is necessary for a firm to adopt strategies to protect its market share. This study aims to examine brand counter‐extension strategy as a means of fighting back against strong competitors....
Persistent link: https://www.econbiz.de/10014933365
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The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s
Grönroos, Christian - In: Management Decision 29 (1991) 1
In this article the marketing strategy continuum concept is presented and a number of marketing and management …. Eight marketing and management implications of the two extreme strategies are examined.  …
Persistent link: https://www.econbiz.de/10014933475
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Reference theory: strategic groups and competitive benchmarking
Panagiotou, George - In: Management Decision 45 (2007) 10, pp. 1595-1621
Purpose – The concept of strategic groups is a central theme in the field of strategic management, and over time it has …
Persistent link: https://www.econbiz.de/10014932816
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A field research on the relationship between strategic decision‐making speed and innovation performance in the case of Turkish large‐scale firms
Zehir, Cemal; Özşahin, Mehtap - In: Management Decision 46 (2008) 5, pp. 709-724
Purpose – This study aims to: identify organizational and environmental factors affecting strategic decision‐making speed; examine the relationship between those factors and innovation performance; and clarify the relationship between strategic decision‐making speed and innovation performance....
Persistent link: https://www.econbiz.de/10014932866
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The possibility of Boddingtons ‐ “the cream of Manchester’s” ‐ entry into the Dutch market
Cuomo, Genaro; Vignali, Claudio - In: Management Decision 34 (1996) 8, pp. 64-72
Underlines that the development of a new European market for a UK company has to be strategically planned. Examines the introduction to the Dutch market of a particular northern UK beer product, suggesting that the use of strategic tools and a traditional marketing plan is essential while the...
Persistent link: https://www.econbiz.de/10014933774
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New approaches to strategy: new ways of thinking for the millennium
Sanderson, Stuart M. - In: Management Decision 36 (1998) 1, pp. 9-13
impact of knowledge. The need to base competitive strategies on intellectual capacity will directly influence management … knowledge management and attempts to trace the linkages between the need to actively manage knowledge and the resultant changes …
Persistent link: https://www.econbiz.de/10014933873
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Measuring Your Way to Profit
Bititci, Umit S. - In: Management Decision 32 (1994) 6, pp. 16-24
allow the use of modern management techniques and development of optimum business and functional strategies. Although these …
Persistent link: https://www.econbiz.de/10014933625
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The dark side of the movie. The difficult balance between risk and return
Teti, Emanuele - In: Management Decision 51 (2013) 4, pp. 730-741
spite of the extreme variance that is characteristic of the industry, must be found in the management decision approach that … they employ to deal with this uncertainty. Originality/value – The paper uses statistical evidence to draw management … recognising that correct management decision approaches are behind the success of such an uncertain and volatile industry.  …
Persistent link: https://www.econbiz.de/10014933358
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The Small Order Problem
Lambert, Douglas M.; Bennion, Mark L.; Taylor, John C. - In: Management Decision 28 (1990) 3
The nature of the small order problem is considered, and the associated advantages and disadvantages of the various policies for dealing with the small order are examined. The calculation and use of the minimum order quantity as a policy for dealing with small orders is demonstrated.
Persistent link: https://www.econbiz.de/10014933406
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Business Ethics? Yes, but What Can it Do for the Bottom Line?
Donaldson, John; Davis, Peter - In: Management Decision 28 (1990) 6
business ethics are discussed: its realistic use in management and how it can help to raise standards of performance and …
Persistent link: https://www.econbiz.de/10014933443