Harrison, E. Frank; Pelletier, Monique A. - In: Management Decision 38 (2000) 2, pp. 107-118
This article posits a paradigm of levels of success for strategic decision outcomes. A high level of strategic decision … strategic decision success. Philip Morris’s decision in 1984 to diversify into the food processing industry is proffered as the … epitome of a highly successful strategic choice. General Motors’ decision in 1978 to reinvent the corporation is advanced as a …