Market orientation and market strategy profiling: an empirical test of environment‐behaviour‐action coalignment and its performance implications
Year of publication: |
2000
|
---|---|
Authors: | Dobni, C. Brooke ; Luffman, George |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 38.2000, 8, p. 503-522
|
Publisher: |
MCB UP Ltd |
Subject: | Strategy | High technology | Market orientation | Performance | Corporate culture | Competitive advantage |
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