The Internet and World Wide Web are creating new business opportunities, in particular increasing the performance of communication, sales and post‐sales. In surfing the Web it is possible to see several tools a company can implement on its site: among them, description of products and...

The scope of this paper is to propose an integrated strategy to support the decision process of a semiconductor company interested in entering a new market and launching a new product in the biotech industry. The complexity of the environment and the high numbers of factors involved, leads to...

Evaluating investments in new product development has been a much debated question over the last few years. Traditional methods are recognized as inadequate but there is no dominant methodology. Presents a case study, developed at Olivetti, in which new and old methodologies have been used...

Draws attention to the recent emergence of a new model of how firms compete – known as the resource‐based approach – which views the firm as a set of critical resources, defined as resources which are scarce, defendable, difficult to market and initiate and hence usable as the basis for...