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The role of the marketing function in operations of a construction enterprise: misconceptions and paradigms
Cicmil, Svetlana; Nicholson, Andrew - In: Management Decision 36 (1998) 2, pp. 96-101
Elaborates on specific realities of the construction environment, and of management and operations of growing … inherent inward‐oriented management attitudes with increased understanding of the complex and changing construction environment …
Persistent link: https://www.econbiz.de/10014933884
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Growth and planning strategies within women‐led SMEs
Mitchelmore, Siwan; Rowley, Jennifer - In: Management Decision 51 (2013) 1, pp. 83-96
Purpose – This paper aims to explore the planning strategies of female entrepreneurs who have indicated a desire to … grow their businesses, the time horizons of planning strategies and the relationship between planning horizons and number …. Findings – The most preferred business growth strategies were: improving existing products or services and expanding …
Persistent link: https://www.econbiz.de/10014933320
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An empirical examination of the effects of self‐efficacy, supervisor support and motivation to learn on transfer intention
Al‐Eisa, Abdulkarim S.; Furayyan, Musaed A.; … - In: Management Decision 47 (2009) 8, pp. 1221-1244
Purpose – Recent developments in research related to training transfer have recognized transfer as a complex process rather than a product of training. Transfer intention has been viewed as the first and most crucial stage in the transfer process. Despite its importance in determining the...
Persistent link: https://www.econbiz.de/10014932989
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Strategy competence: a successful approach to international market entry
Pehrsson, Anders - In: Management Decision 42 (2004) 6, pp. 758-768
for management skills and similar brand recognition, leads to high performance of the local business. In light of the … findings, management would be well advised to leverage key management skills such as brand management from the core to the …
Persistent link: https://www.econbiz.de/10014932496
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Constantinos Markides
In: Management Decision 43 (2005) 9, pp. 1225-1231
Purpose – The purpose of this paper is to discover views of a senior academic, Constantinos Markides, on the limitations of first‐mover advantage and the “fast second” movement in radical new markets. Design/methodology/approach – The paper presents an interview with Constantinos...
Persistent link: https://www.econbiz.de/10014932615
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Choice of entry modes in sequential FDI in an emerging economy
Zhang, Yi; Zhang, Zigang; Liu, Zhixue - In: Management Decision 45 (2007) 4, pp. 749-772
Purpose – This paper seeks to challenge the traditional wisdom that sheds light upon sequential entry modes in developed countries by exploring the dynamic entry mode choice in sequential foreign direct investment (FDI) in emerging economies. Design/methodology/approach – A review of the...
Persistent link: https://www.econbiz.de/10014932767
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Market entry decisions of US small and medium‐sized software firms
Ojala, Arto; Tyrväinen, Pasi - In: Management Decision 46 (2008) 2, pp. 187-200
Purpose – The purpose of this paper is to investigate market entry decisions of the US software SMEs by analyzing the impact of the most obvious factors (cultural distance, geographical distance, country risk, and three market size variables) in traditional internationalization theories to...
Persistent link: https://www.econbiz.de/10014932834
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Bulgarian Wines
Bainbridge, Stephen; Roe, Aidan - In: Management Decision 32 (1994) 3, pp. 19-24
drinking in the UK. Charts the strategies employed, and the relative success achieved, by the state‐controlled Bulgarian wine …
Persistent link: https://www.econbiz.de/10014933608
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Proposed Entry into the German Market (Tiara Paints)
Vignali, Claudio; Schmidt, Ruth A. - In: Management Decision 32 (1994) 3, pp. 29-33
Based on a large UK paint manufacturer′s experiences in the late 1980s, presents a proposal for market entry into Germany. Gives reasons why entry into this market is a challenging proposition. Local requirements make a market research‐based adaptation of the marketing mix elements ecessary....
Persistent link: https://www.econbiz.de/10014933610
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A Case Study in Market Entry – Episode
Lea‐Greenwood, Gaynor - In: Management Decision 32 (1994) 3, pp. 53-56
A study in the retail market entry strategy of a major UK manufacturer which highlights the difficulties of forward vertical integration, conflict with other retail customers, and heralds a complete restructuring of the company, as the joint venture in retailing takes time and capital to establish.
Persistent link: https://www.econbiz.de/10014933615