Looks at the changes in management science methodology brought about by other fields of knowledge and how this has …. Develops a set of prerequisites for in‐company observation which are capable of providing valid insights for management …

Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards …

Suggests that the conclusions of a research study, whether one′s own or another′s have value as a source of information … for decision making. Aims to remind experienced managers and prompt “students” of management on various approaches to … research. Defines research, and evaluates its worth in terms of validity, reliability and generalizability. Looks at various …

In reviewing the management literature, especially marketing management, it is evident that little attention has been … paid to qualitative research in the discipline. This is perhaps due to the propensity to apply quantitative approaches in … an attempt to establish the credibility of a relatively young subject. However, to neglect qualitative research methods …

internal capabilities. This study supports the notion that strategy is formulated in part as a response to management …

‐restaurant smoking. Qualitative research methods were used to capture the holistic and meaningful characteristics of real‐life events …

The point of departure for this article is a newly established international research project focusing on industrial … evolved and had to be modified and adapted to each other. In this case, the usual research design development process presents …

in management research as well as practitioners who want an easy‐to‐understand template against which to evaluate their …, and marketers, and then places their multidisciplinary insights into a management context. It identifies two familiar … their management decision making. This conceptual framework may also assist the chaos, complexity and non‐linear movements …

empirical publications. The authors examined three samples of articles published in the Academy of Management Review and used …