Organizational performance is greatly influenced by employee behaviours and the resulting market orientation that they possess. Market orientation is a behavioural culture that affects strategy formulation and strategy implementation, and how an organization interacts with its environment and...

It is recognised that an organization’s corporate reputation is affected by the actions of every business unit, department and employee that comes into contact with another stakeholder. However, the means by which employees can be directed or encouraged to “live the brand” is an area which...

Discusses the death of inter‐firm and intra‐firm competition as we know it and propose an approach beyond competition – “the pursuit of immortality”. Our digital age offers immense and unprecedented opportunities to bring forth the latent potential of organizations, by allowing...

Knowledge management is a rapidly growing, and rapidly changing discipline. While the link between knowledge assets and competitive advantage has been accepted for some time, it is not obvious how this translates into the techniques and software tools that are labelled as knowledge management...

Luck remains an elusive theoretical concept in the business literature yet a fascinating practical phenomenon in business reality. In addition to effective strategic maneuvering and well‐run internal management, luck often plays a non‐trivial role as a determinant of competitive advantage...

This paper attempts to answer the questions raised in a previous paper by the authors (“Creating value in the ‘new economy”’, Management Decision , Vol. 40 No. 8) which dealt with how business has had to reevaluate the importance of its assets in the “new economy”. The present paper...

“To win without fighting” is perhaps the supreme ideal in strategic management. This article coalesces extant strategy literature under the overarching theme of “to win without fighting” as a style of strategy. It draws on managerial wisdom gained from the structural approach, the...

It is essential for a firm to create and capture value to justify its existence in competitive settings. In this context, first mover advantages in an emerging economy constitute an important topic of research in management because the order of entry of a firm to a new market influences its...

This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature...