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assumed that the personal engagement and the continuous involvement with a company’s products or services over a period of …
Persistent link: https://www.econbiz.de/10014935189
Purpose – The purpose of this paper is to develop a new enriched approach regarding the prosumer concept and a framework for efficient managerial decision, making use of prosumer innovative potential. Design/methodology/approach – Based on relevant literature sources, this paper takes the...
Persistent link: https://www.econbiz.de/10014935629
Purpose Although social media proficiency and use are key business and marketing practices in today’s digital environment, research has failed to offer sufficient insights into what drives small firms to use social media and how they vitalise co-creative social media environments with...
Persistent link: https://www.econbiz.de/10014936188
of corporate communications upon the formulation of corporate strategy.  …
Persistent link: https://www.econbiz.de/10014932167
This article posits a paradigm of levels of success for strategic decision outcomes. A high level of strategic decision success is normally preceded by a positive strategic gap in which the strengths of the organization clearly outweigh its weaknesses. Three comprehensive cases are set forth as...
Persistent link: https://www.econbiz.de/10014932168
internal capabilities. This study supports the notion that strategy is formulated in part as a response to management … varies by generic strategy, suggesting that businesses consider both the type and degree of uncertainty when crafting a … competitive strategy. Specifically, the data suggest that viable strategic options may be limited more by the cognitive and …
Persistent link: https://www.econbiz.de/10014932187
concludes with the process of managing and strategy throughout the phases, giving guidelines that managers and CEOs should … managing/strategy) are sub‐divided into three sub‐sections: pre‐merger; during the merger; post‐merger. This is intended to …
Persistent link: https://www.econbiz.de/10014932194
possess. Market orientation is a behavioural culture that affects strategy formulation and strategy implementation, and how an … and strategy profiles corresponding to unique competitive contexts that represent best practices for an organization … assertion that organization culture is synonymous with strategy and the evidence that the external environment affects …
Persistent link: https://www.econbiz.de/10014932207
The focus of this research was on exploring how entrepreneurs think about risk and deal with it in the strategy …
Persistent link: https://www.econbiz.de/10014932210
The impact of the cognitive and demographic characteristics of top management teams (TMTs) on the strategic assets acquisition performance in organizations is evaluated. The evaluation measure is relative efficiency in converting generic inputs into valuable strategic assets using data...
Persistent link: https://www.econbiz.de/10014932215