Parnell, John A.; Lester, Donald L.; Menefee, Michael L. - In: Management Decision 38 (2000) 8, pp. 520-530
internal capabilities. This study supports the notion that strategy is formulated in part as a response to management … varies by generic strategy, suggesting that businesses consider both the type and degree of uncertainty when crafting a … competitive strategy. Specifically, the data suggest that viable strategic options may be limited more by the cognitive and …