influence of cross‐border knowledge transfer and management learning on transnational institution building in post … management research literature.  …

Management, South Bank University). Heller argues that at the core of IBM′s problem was a gap between its management perceptions … in culture within the organization. It is also necessary to combine the effective management of these performance … indicators with effective learning processes that focus on the future, rather than indulging in reflecting on past glories and …

learning. Notes that to achieve this, organizations must draw on a range of generic competences and develop an appropriate mix … successful. Points out that this demands effective information management at a number of distinct levels, and the ability of the … organization to manage both continuous and discontinuous change. Comments that the latter requires double‐loop learning and …

‐orientated emphasis requires a fresh management approach, seeing marketing less as a specialist function and more as a part of overall …The generally accepted means of implementing the marketing concept is the model of the marketing mix (or the 4Ps). But … on consumer packed‐goods and durables. Recent European research in the areas of industrial and services marketing has …

management decision making. What looked like good ideas on the drawing board often fail in the marketplace for seemingly …

management decision making is quite enormous. Illustrates an application in the marketing control process. The example …

Elaborates on specific realities of the construction environment, and of management and operations of growing … construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in …”. Offers some lessons to entrepreneurial managers/owners on how to reap benefits of marketing orientation by replacing the …

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building … blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding … marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing …

This paper is based on reflections around the following three broad questions: “Can management be taught or do … management educators simply teach those who are or wish to become managers?”. “Can management educators and scholars become … effective managers?”; “Can managers become effective management educators and scholars?” The roles of management educators in …