Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards …

Purpose – The aim of this paper is to consider the versatility of management theory by testing it in a non‐management … context, in this case sport in general and the Rugby World Cup in particular. Design/methodology/approach – The paper develops …

research. Originality/value – Rarely before has sport been taken seriously in a management research context. This guest …Purpose – The purpose of this paper is to introduce this special issue of Management Decision and discuss the key … question “Should sport be taken seriously?”. Design/methodology/approach – The themes of the special issue are discussed and …

furthering understanding of the management of élite sport systems. Design/methodology/approach – The research used semi …‐structured interviews and documentary analysis to investigate the élite sport services offered by two successful Scandinavian sports … context dependent. This suggests that benchmarking is only appropriate as a tool to further understanding of élite sport …

the management and marketing literature. In particular, self‐congruity theory has been examined in various domains of … consumer behavior. However, little attention has been paid to the area of sport. In sport business, licensed‐merchandise (i …. Therefore, based on the self‐congruity theory, the aim is to investigate the effect of self‐image congruence on sport team …

‐scale sponsor of a major international sport. As such, it has limited generalisability to dissimilar sponsorship situations … call of Irwin, Zwick and Sutton, Chadwick and others to significantly increase the researching of sports marketing theory …

within the framework of general employee management policies. But which functions can sport fulfil? Design … mention the range of sports actions carried out within the framework of intercultural management of multinationals. It could … the effectiveness of sports actions on employees. Only an employee investigation on accepting management practices would …

. The system dynamics approach is an under‐utilized methodology in the field of sports management, which overcomes …Purpose – The aim of this paper is to propose a model for understanding a complex management issue – the customer … loyalty in a public sports service. Design/methodology/approach – Customer loyalty is discussed through the methodology of …

to be addressed is whether or not sport is a distinct context within which to apply management theory. This paper … distinctness of the sport industry from an employee psychology perspective. Design/methodology/approach – This conceptual paper is … derived from one's membership in particular groups. The authors have developed a model of positive social identity in sport …