Purpose – The purpose of this paper is to offer insights into a tool that one of the authors has developed to help map, and thus visualise, stakeholder power and influence within the performing organisation. Design/methodology/approach – The concept described in this paper has been tested at...

Purpose – The current work aims to study the discrepancies that arise between the observed stimulus and the perception that managers form this reality. Individuals' bounded rationality, the complexity of the observed reality and the influence of the managers' beliefs are among the factors that...

Purpose – Taiwan is one of several leading countries in the mobile music context. Accordingly, Taiwan's experiences in promoting mobile music service diffusion are of importance and interest to international practitioners and researchers. Applying Rogers' innovation diffusion theory, this...

Culture heavily influences a society′s innovative capacity. Most studies place that proportion influenced by culture at between 30 and 50 per cent. What causes the remainder? Discusses differences in innovative capacity between culturally similar countries – the Anglo‐American Cluster –...

This article assumes that brands should be managed as valuable, long‐term corporate assets. It is proposed that for a true brand asset mindset to be achieved, the relationship between brand loyalty and brand value needs to be recognised within the management accounting system. It is also...

Purpose – The purpose of this paper is to evaluate the renaming effect of brand value of state‐owned corporations in Taiwan. Design/methodology/approach – This study aims to evaluate and analyze the value of the CPC brand by: using the Interbrand and Hirose models, and analyzing...

Purpose – The purpose of this paper is to establish how sales are propelled when consumer spending level falls. Design/methodology/approach – Case study together with deductive research approach was used. Findings – While conventional marketing strategies did little to enhance sales,...