How much of brand equity is explained by trust?
Year of publication: |
1997
|
---|---|
Authors: | Ambler, Tim |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 35.1997, 4, p. 283-292
|
Publisher: |
MCB UP Ltd |
Subject: | Brand equity | Paradigms | Relationship marketing | Trust |
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