Gunasekaran, A.; Tirtiroglu, E.; Wolstencroft, V. - In: Management Decision 40 (2002) 5, pp. 428-435
For any company, measuring its performance with respect to customers’ expectations is crucial in selecting suitable strategies and technologies that it will employ in producing and marketing the right product mix. This certainly holds also for the company studied here, GEC‐Marconi Aerospace...