Benito‐Osorio, Diana; Ángel Guerras‐Martín, Luis; … - In: Management Decision 50 (2012) 2, pp. 325-344
diversification and performance, as well as to explore the roles the home country environment and time can play on this relationship … product diversification and performance over the last four decades. Findings – This study identifies the main views (models … diversification on performance: the premium diversification model; the discount diversification model; and the U‐inverted model. The …