Increasingly, product managers and promotional strategists weigh the impacts of homogeneous products and uniform promotion coupled with the unique character of specific market segments. This is especially crucial in an era when many products are advertised in identical ways and consumed in...

Innovative technology‐based products and services are often the result of the syndication of skills and resources of more than one firm. Such inter‐firm arrangements – i.e. strategic technology alliances – need to balance innovation with sustainability, an issue requiring explicit...

Purpose – The purpose of this paper is to put forward a theoretical model grounded in the literature that identifies a number of antecedent conditions associated with network commitment. Design/methodology/approach – Based upon empirical data gathered from formal healthcare networks in the...

Purpose – The purpose and the goal of this paper were to investigate South African businesses and determine their utilisation of new technologies and business structures. The role and development of e‐commerce and networks in South African businesses can determine their competitive role in a...

Purpose – The main purpose of this paper is to analyze knowledge management in service networks. It analyzes the knowledge management process and identifies related challenges. The authors take a strategic management approach instead of a more technology‐oriented approach, since it is...

Purpose – Innovation is one of the key drivers of economic success. However, the global environment is changing and makes innovation management more competitive. In order to sustain an advantage, companies seem to adopt more flexible schemes of organization. Specifically, innovation networks...