Camén, Carolina; Gottfridsson, Patrik; Rundh, Bo - In: Management Decision 49 (2011) 3, pp. 365-383
Purpose – The purpose of this paper is to explore how contracts are used to build and develop long‐term relationships in contexts where trust cannot be expected in advance – i.e. there is a lack of initial trust. Design/methodology/approach – This paper is based on a qualitative...