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Marketing Information Systems
Proctor, R.A. - In: Management Decision 29 (1991) 4
Computerised marketing information systems have been discussed in the marketing and information systems literature for … infancy. A schema for a marketing information system is presented together with some pitfalls in design that must be avoided …
Persistent link: https://www.econbiz.de/10014933482
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Loyalty, the Internet and the weather: the changing nature of marketing information systems?
Rowley, Jennifer - In: Management Decision 37 (1999) 6, pp. 514-519
development of the significance of customer databases in marketing. It then considers the fundamental marketing questions, and … contributions of the different types of marketing information systems. Loyalty cards and e‐shopping can be used to provide answers … to some of the fundamental marketing questions, and also to provide input to each of the different types of marketing …
Persistent link: https://www.econbiz.de/10014933990
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Building a Small Expert System for a Routine Task: A Case Study
Stockdale, Alan; Wood, Michael - In: Management Decision 30 (1992) 3
Expert systems are computer programs which can emulate certain functions of human expertise. They are now used in many areas of business. In the last five years or so a number of software packages have become available, called “shells”, which offer the prospect of users building their own...
Persistent link: https://www.econbiz.de/10014933506
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The use of expert systems in business transformation
Coakes, Elayne; Merchant, Kim; Lehaney, Brian - In: Management Decision 35 (1997) 1, pp. 53-57
of UK organizations was undertaken in order to determine the usage rate and the main applications of expert systems. The … organizations to ascertain the possible results of poor or little use of expert systems and why organizations are reluctant to use …
Persistent link: https://www.econbiz.de/10014933797
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Expert Systems Explained
Barker, Jonathan - In: Management Decision 28 (1990) 3
Expert systems are frequently mentioned in business circles these days. They have the potential to assist greatly in the dissemination of scarce or complex expertise. But although they can be immensely valuable if properly understood, developed and used, they can also be a waste of resources....
Persistent link: https://www.econbiz.de/10014934823
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Rumour and gossip in organisations: a conceptual study
Michelson, Grant; Mouly, Suchitra - In: Management Decision 38 (2000) 5, pp. 339-346
Explores the issue of rumour and gossip in organisations. Given that rumour and gossip can break the harmony of the workplace unless well managed, it is rather surprising that they have not been sufficiently examined in management and organisational studies. In addition to providing an analysis...
Persistent link: https://www.econbiz.de/10014932179
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An investigation of the decision process for selecting an ERP software: the case of ESC
Verville, Jacques; Halingten, Alannah - In: Management Decision 40 (2002) 3, pp. 206-216
Decribes how ESC, a holding company for a gas and electric utility and non‐utility energy business, completed the acquisition of Oracle’s enterprise resource planning (ERP) solution (finance and related applications) at a cost of US$6.5 million in March 1997. From initiation to completion,...
Persistent link: https://www.econbiz.de/10014932257
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Competitive determinants of organizational risk‐taking attitude: the role of strategic reference points
Shoham, Aviv; Fiegenbaum, Avi - In: Management Decision 40 (2002) 2, pp. 127-141
theory, based on prospect theory, to explain how risky strategies are determined within organizations. They argued that …
Persistent link: https://www.econbiz.de/10014932269
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The application dilemma – a sceptic's perspective
Smith, Roger C. - In: Management Decision 42 (2004) 3/4, pp. 542-551
Management researchers, academics and educators and self proclaimed management gurus have produced an enormous literary output on the topic of management and organisations over the past 100 years or so. There is no dearth of information available to practitioners on almost any topic in this...
Persistent link: https://www.econbiz.de/10014932475
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The institution of tenure: freedom or discipline?
Wicks, David - In: Management Decision 42 (2004) 5, pp. 619-627
Tenure, the permanency of employment offered to university professors, is discussed in the context of an institutionalized practice. This article examines the bases of legitimacy of this institution, specifically as a mechanism to protect academic freedom and trade‐off for higher pay. An...
Persistent link: https://www.econbiz.de/10014932488