Purpose The purpose of this study is to enhance the knowledge about advertising effects of brand placements in games on players’ brand recall and attitude. More specifically, this study examines the varying effects of brand prominence on gamers’ brand recall and brand attitude under varied...

Purpose This paper aims to investigate the micro-level antecedents of absorptive capacity (ACAP) based on the multilevel perspective of learning capabilities in asymmetric joint project engineering teams constituted by local employees and expatriates. Design/methodology/approach The authors...