Anning-Dorson, Thomas; Hinson, Robert Ebo; Amidu, Mohammed - In: Management Research Review 41 (2018) 11, pp. 1271-1289
Purpose: Because of the paucity of empirical research on firm-level capabilities of firms for effective customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to enhance the innovativeness and firm performance relationship. This study...