Griffin, Abbie; Hauser, John R. - In: Management Science 38 (1992) 3, pp. 360-373
communication among marketing, engineering, and manufacturing. This paper examines communication patterns for two matched product …. Our data suggest that QFD enhances communication levels within the core team (marketing, engineering, manufacturing). QFD … changes communication patterns from "up-over-down" flows through management to more horizontal routes where core team members …