Patterns of Communication Among Marketing, Engineering and Manufacturing---A Comparison Between Two New Product Teams
Year of publication: |
1992
|
---|---|
Authors: | Griffin, Abbie ; Hauser, John R. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 38.1992, 3, p. 360-373
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | communication | product development | marketing |
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