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Prior research suggests that social connections, including acquaintances, friends, and family, are valuable in a job search process. In these studies, the size of an average job seeker’s network was much smaller and limited by the available modes of communication and the costs associated with...
Persistent link: https://www.econbiz.de/10014183260
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when … management.</i> …
Persistent link: https://www.econbiz.de/10010990529
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569
. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990592
-office customer relationship management (CRM) systems, where the vendor uses its own personnel and software to perform several CRM … information technology capabilities and low on marketing capabilities, and less beneficial when it concerns presales CRM …
Persistent link: https://www.econbiz.de/10010990594
price. <i>This paper was accepted by Martin Lariviere, operations management.</i> …
Persistent link: https://www.econbiz.de/10010990627