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. We empirically evaluate our model with a new data set drawn from a large biotechnology manufacturer. Empirical results …
Persistent link: https://www.econbiz.de/10009208456
This study looks at the United States biotechnology industry as a community of practice caught between two evolutionary … of 116 biotechnology firms during the period 1988--1995. In models that link scientific capabilities to patent citations …
Persistent link: https://www.econbiz.de/10009191914
Commercializing knowledge involves transfer from discovering scientists to those who will develop it commercially. New codes and formulae describing discoveries develop slowly-with little incentive if value is low and many competing opportunities if high. Hence new knowledge remains naturally...
Persistent link: https://www.econbiz.de/10009198166
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569
. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990592