Shen, Wenjing; Duenyas, Izak; Kapuscinski, Roman - In: Management Science 57 (2011) 10, pp. 1802-1810
Two recent papers on managing new product diffusion decisions under production constraints reach somewhat contradictory … conclusions. Ho et al. (Ho, T.-H., S. Savin, C. Terwiesch. 2002. Managing demand and sales dynamics in new product diffusion under …, S., J. M. Swaminathan. 2003. Diffusion of innovations under supply constraints. <i>Oper. Res.</i> <b>51</b>(6) 866 …