The Effects of Information Sources and Communication Channels on the Diffusion of an Innovation
Year of publication: |
1991
|
---|---|
Authors: | Nilakanta, Sree ; Scamell, Richard W. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 37.1991, 11, p. 1503-1506
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | information source | communication channels | diffusion | statistical power |
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НОВЫЕ МЕДИА КАК РЕАЛИЗАЦИЯ ИНФОРМАЦИОННО-КОММУНИКАЦИОННЫХ ТЕХНОЛОГИЙ В СЕТИ ИНТЕРНЕТ
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