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Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community
Bayus, Barry L. - In: Management Science 59 (2013) 1, pp. 226-244
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products …
Persistent link: https://www.econbiz.de/10010990481
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Money-Back Guarantees: Helping the Low-Quality Retailer
McWilliams, Bruce - In: Management Science 58 (2012) 8, pp. 1521-1524
neutral, and retailers realize a salvage value for returned products. When MBGs are profitable, under continuous demand it is …>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
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Product and Price Competition with Satiation Effects
Caro, Felipe; Martínez-de-Albéniz, Victor - In: Management Science 58 (2012) 7, pp. 1357-1373
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …. Knowing that, consumers allocate their budget to products that generate less satiation effects. Retailers should then choose … to sell products that induce minimal satiation, but usually this is operationally more costly. To study this trade …
Persistent link: https://www.econbiz.de/10010990529
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Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management Science 58 (2012) 11, pp. 2001-2018
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
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Estimating Structural Models of Equilibrium and Cognitive Hierarchy Thinking in the Field: The Case of Withheld Movie Critic Reviews
Brown, Alexander L.; Camerer, Colin F.; Lovallo, Dan - In: Management Science 59 (2013) 3, pp. 733-747
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545
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Optimal Search for Product Information
Branco, Fernando; Sun, Monic; Villas-Boas, J. Miguel - In: Management Science 58 (2012) 11, pp. 2037-2056
>This paper was accepted by Pradeep Chintagunta, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990569
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Vertical Differentiation with Variety-Seeking Consumers
Zeithammer, Robert; Thomadsen, Raphael - In: Management Science 59 (2013) 2, pp. 390-401
. <i>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990592
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The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Kalaignanam, Kartik; Kushwaha, Tarun; Steenkamp, … - In: Management Science 59 (2013) 3, pp. 748-769
information technology capabilities and low on marketing capabilities, and less beneficial when it concerns presales CRM …
Persistent link: https://www.econbiz.de/10010990594
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Simple Economics of the Price-Setting Newsvendor Problem
Salinger, Michael; Ampudia, Miguel - In: Management Science 57 (2011) 11, pp. 1996-1998
The Lerner relationship linking the profit-maximizing price to marginal cost and the elasticity of demand generalizes to the price-setting newsvendor, and the result resolves the puzzle over the different effects of additive and multiplicative uncertainty on the solution. Multiplicative...
Persistent link: https://www.econbiz.de/10010990627
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The Strategic Role of Information on the Demand Function in an Oligopolistic Market
Ponssard, Jean-Pierre - In: Management Science 25 (1979) 3, pp. 243-250
This paper investigates the incentives for cooperation in market surveys among competitive firms. The analysis relies on a game theoretic model. The main conclusion is that the value of information in a competitive market exhibits a sharp decrease as the number of firms that share the...
Persistent link: https://www.econbiz.de/10009208972