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Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs)....
Persistent link: https://www.econbiz.de/10009218014
Increasingly, user-generated product reviews serve as a valuable source of information for customers making product choices online. The existing literature typically incorporates the impact of product reviews on sales based on numeric variables representing the valence and volume of reviews. In...
Persistent link: https://www.econbiz.de/10009293053
The diffusion of Internet technology among firms is widely considered to be one of the primary factors behind the rapid economic growth of the 1990s. However, little systematic study has examined the variation in firm decisions to adopt the Internet. I explore the sources of this variation by...
Persistent link: https://www.econbiz.de/10009192013
The first major experimental comparison of approval voting with regular plurality voting occurred in the 1985 annual election of The Institute of Management Sciences (TIMS). In approval voting a person votes for (approves of) as many candidates as desired, the winner being the candidate with the...
Persistent link: https://www.econbiz.de/10009218237
Technological innovation is widely seen as a means for raising productivity levels in state and local government. Growing evidence indicates that (1) senior level bureaucrats have primary responsibility for decisions concerning the adoption of innovations, and (2) innovations adopted by state...
Persistent link: https://www.econbiz.de/10009198051
Several organizations have developed ongoing crowdsourcing communities that repeatedly collect ideas for new products and services from a large, dispersed "crowd" of nonexperts (consumers) over time. Despite its promises, little is known about the nature of an individual's ideation efforts in...
Persistent link: https://www.econbiz.de/10010990481
>This paper was accepted by J. Miguel Villas-Boas, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990525
marketing lever (price) and the firm's ability to offer products that generate less satiation. In particular, we show that when …
Persistent link: https://www.econbiz.de/10010990529
, marketing.</i> …
Persistent link: https://www.econbiz.de/10010990540
Film studios occasionally withhold movies from critics before their release. Because the unreviewed movies tend to be below average in quality, this practice provides a useful setting in which to test models of limited strategic thinking: Do moviegoers seem to realize that no review is a sign of...
Persistent link: https://www.econbiz.de/10010990545