The study presents three methods which can be used to assess discriminant validity for multi-item scales. Q-sorting is presented as a method that can be used in early stages of research, being more exploratory, while the chi-square difference test and the average variance extracted analysis are...

The unprecedented incertitude existing in the health system in Romania implies menaces for the system managers. The improvement of the performance of the medical system has never been more adequate, so that the health system needs specific managerial strategies. Romania needs a complete solution...

In today’s economy, marketers have been facing two challenging trends: fierce competition between companies offering essentially similar products, and dealing with customers that are increasingly informed and demanding, but less and less loyal. Under these conditions, it has become imperative...

The digital era modified the way people work, how the information and the informational resources are defined and organized. The organization which holds, uses and correctly reproduces the piece of information, the knowledge, the intellectual capital, becomes a leader in the proper field of...

The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of...

The present paper is focused on the efficiency of processes within IT firms which design software products, by finding optimum management solutions for these types of activities. In order to achieve this, we focus on software products configuration management, with specific objectives in...

The Nigerian economy has experienced increased launching of consumer products; this is occasioned by the level of competition in the country. As such consumers are exposed to large number of product-related communication messages in primetime television and newspaper content. One commonly...

In this paper we conceptually discussed the brands’ role in the society, the dimensions of branding and the relationship between the brand and the products. We adhere to the main ideas expressed in the literature, that the brand is more than a product. However the product is needed to render...

The continuous growth of cultural influence upon the modern society combined with the increasing role of tourism in the economic life of cities, led to the development of the “emblem museums”. The “emblem museum” usually becomes a touristic attraction objective that must be visited by...

In this paper, I have done a research on the positioning of Romanian wines. The positioning is a necessary approach of brands to have a privileged position in the minds of consumers. In front of the keen foreign competition, the Romanian wine brands must assert a new identity to match the...