CONSTANTINESCU, Dumitru; BORCOSI, Corina Ana; … - In: Management and Marketing Journal VIII (2010) 1, pp. 5-14
The purpose of this study is to evaluate the level of assimilation for the terms "Proximity Management" and "Proximity Manager", both in the specialized literature and in practice. The study has two parts: the theoretical research of the two terms, and an evaluation of the use of Proximity...