Carricano, Manu - In: Management decision : MD 52 (2014) 1, pp. 159-178
variables (determinants), decision making (pricing strategy and price and product-line structures) and its consequence in terms … pricing) in 98 of the largest manufacturing companies in France about their new-product pricing decision-making process … companies with key informants (mainly pricing managers) highly involved in the pricing decision process, and contrasts two …