Pricing myopia : do leading companies capture the full value of their pricing strategies?
Year of publication: |
2014
|
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Authors: | Carricano, Manu |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 52.2014, 1, p. 159-178
|
Subject: | Performance | Strategy | Pricing | Strategisches Management | Strategic management | Preismanagement | Pricing strategy | Strategie |
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