//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management decision : MD"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring reputation in global...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
5
Language
All
Undetermined
5
Author
All
Melewar, T.C.
5
Grant, Susan
2
Gupta, Suraksha
2
Vemmervik, Claes
2
Bridges, K.
1
Otubanjo, B.Olutayo
1
Published in...
All
Management decision : MD
European Journal of Marketing
18
Journal of business research : JBR
14
Qualitative Market Research: An International Journal
12
Long range planning : LRP ; international journal of strategic management
11
Corporate Communications: An International Journal
10
International Marketing Review
10
Journal of the Academy of Marketing Science
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
European journal of marketing : EJM
7
Journal of marketing theory and practice
6
Marketing Intelligence & Planning
6
European Business Review
5
Journal of Business Research
5
Journal of marketing analytics : JMA
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Die Betriebswirtschaft : DBW
4
International marketing review
4
Journal of general management
4
Marketing : ZFP ; journal of research and management
4
Psychology & marketing
4
Schriften zur marktorientierten Unternehmensführung
4
The journal of brand management : an international journal
4
Advances in international marketing
3
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International Journal of Contemporary Hospitality Management
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business economics : JBE
3
Journal of family business strategy
3
Journal of world business : JWB
3
Management Decision
3
Measurement and research methods in international marketing
3
Science meets Practice
3
Springer Texts in Business and Economics
3
Springer eBook Collection
3
Springer texts in business and economics
3
Decision Sciences
2
Discussion Paper
2
more ...
less ...
Source
All
OLC EcoSci
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.
;
Vemmervik, Claes
- In:
Management decision : MD
42
(
2004
)
7-8
,
pp. 863-881
Persistent link: https://www.econbiz.de/10006549522
Saved in:
2
International advertising strategy: A review, reassessment and recommendation
Melewar, T.C.
;
Vemmervik, Claes
- In:
Management decision : MD
42
(
2004
)
7
,
pp. 863-881
Persistent link: https://www.econbiz.de/10006550032
Saved in:
3
"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.
;
Melewar, T.C.
;
Otubanjo, B.Olutayo
- In:
Management decision : MD
45
(
2007
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623
Saved in:
4
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
5-6
,
pp. 948
Persistent link: https://www.econbiz.de/10008077278
Saved in:
5
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
6
,
pp. 948
Persistent link: https://www.econbiz.de/10008068092
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->