The expanding role of intangible assets of the brand
Year of publication: |
2008
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Authors: | Gupta, Suraksha ; Grant, Susan ; Melewar, T.C. |
Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 46.2008, 6, p. 948
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